For some businesses, “content marketing” may seem like a real leap of faith. So, how do you sell reluctant business execs on the value of content development?
Well, the average conversion rate for organizations with a content process is more than 2x those that don’t. When management sees how content marketing drives results and increases brand awareness, they should be more likely to support it.
Curated content ascribes credibility, authority, and helps position your company as a thought leader. Where else but on the Internet do you have such an opportunity to level the playing field against formidable competitors?
If you need outside help to keep the quality content flowing, consider the investment. “We have discovered that hiring consultants and outside experts can save us time and money. It also can increase our competitiveness and professionalism.” —Lee IWan
One arrangement that works quite well is to expand your in-house team with a reliable content developer who can tackle research and writing tasks on a monthly, weekly, or project basis.
We understand that many of your work lives revolve around going to – and preparing for – meetings. As a result, internal content development efforts often get sidelined.
But there is extraordinary freedom in handing off action items to a strategic writer/consultant. “Companies often need a fresh set of eyes – you’d be amazed at the amount of value consultants can add based on the most mundane observations and insights.” —Management Consulted
Drive Engagement with Curated Content
Unlike an advertising campaign – targeted articles, illustrations, and infographics can serve you for months and years to come. When you consider how the content you’ll own can be repurposed and repackaged, it really makes testing content development services an easy call. Consider some advice from wider sources:
- Why content marketing? “The shift to social (and ultimately mobile), is forcing every marketer in the world to become an expert content creator who can create a wealth of interesting, relevant and on-brand content to reach consumers through their platform of choice.” —re/code
- ”Small businesses don’t have the luxury of massive budgets that are over-weighted in ineffective advertising. But they also need to drive brand awareness and leads with limited resources. Content marketing is a great way for small businesses to do both.” —Michael Brenner in Inc.
- A few posts might generate most of your traffic. “It really does pay off to focus on fewer high-quality content projects, rather than trying to bang something new out constantly.” —Inc.
- “Vertical channels will present lucrative opportunities.” When your products, solutions, and website content can be customized to address vertical markets, you can really extend your reach and relevance. —Inc.
- “If your organization is willing to develop high quality content and build strategic PR relationships, then your brand can develop propinquity in your marketplace that will develop lead generation and sales online.” —Inc.
If you take no other advice away from our site; Give content development services a fair try. You won’t regret it.
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