Companies recognize that engaging on social media networks is important. Many just aren’t sure how to approach it. Fact is, there are often more pressing initiatives to handle day-to-day.
Consider LinkedIn. Many of us use it to build professional connections and enhance our careers. But how can a business leverage it? Most organizations should take a closer look at what a presence on LinkedIn might do for them.
“Great social-media sharing is a skill. And like all other skills, it requires a little strategy and a lot of practice to perfect.” —Jeff Haden
There’s no doubt Spark Creative can help you better leverage LinkedIn. Certainly it will help to have a point-person to collaborate with us from the inside. But, once your Linkedin business page is established, we can help apply branding that helps synchronize your efforts with other channels. From there, we can work together to establish groups, gather relevant ideas, develop new content, fine-tune post headlines, optimize timing, and then evaluate social engagement levels once your posts go up.
“We do daily status updates and weekly LinkedIn blog posts to keep the client’s name in front of their network.” —Sara Angeles
Surely, social media marketing can seem like an ever-expanding initiative that requires ongoing attention. But you only get what you put into it. The Spark Creative team can help you establish a good content foundation to begin with, then help you build it out and lead on engagement activities.
“Start with connections, then build relationships.” —Sara Angeles
We offer comprehensive content development and social media marketing assistance that can include just about any related activity — like posting updates, blog articles, photo research and customization, infographics, illustrations, and more!
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Sources may include:
15 LinkedIn Marketing Hacks to Grow Your Business, Sara Angeles, BusinessNewsDaily
14 Powerful Social-Media Sharing Strategies You Aren’t Using, Jeff Haden, Inc. Magazine