YouTube and Vimeo (Social Media)

Companies recognize that engaging on social media networks is important. Many just aren’t sure how to approach it. Fact is, there are often more pressing initiatives to handle day-to-day.

Consider YouTube and Vimeo. How can a business leverage these channels?

As a vehicle for storytelling, video and web videos are pretty hard to beat. And, the explosive popularity of mobile devices has breathed new life into web videos. So, why not take advantage of that?

“Our brains are hardwired to detect motion. So it’s easy to understand why YouTube is the #2 search engine and the #3 social media site in the world.” —Sean Duran

You may not need a video for every product in your lineup. But most businesses should have at least one overview video to stake out territory on YouTube and Vimeo.

“A truly great product video both informs and inspires viewers to give you their attention (and their wallets).” —Vimeo

There’s no doubt Spark Creative can help you better leverage YouTube and Vimeo. Certainly it will help to have a point-person to collaborate with us from the inside. But, once your YouTube and Vimeo pages are established, we can help apply branding that helps synchronize your efforts with other channels. From there, we can work together to gather relevant ideas, develop new content, fine-tune post headlines, optimize timing, and then evaluate social engagement levels once your posts go up.

“Good explainer videos let people know you exist.” —Sean Duran

We regularly generate video scripts. So let us get your video or animation project off the ground. We’ll tee up challenges that resonate with viewers and produce truly engaging video and web videos that help showcase your solutions.

Surely, social media marketing can seem like an ever-expanding initiative that requires ongoing attention. But you only get what you put into it. The Spark Creative team can help you establish a good content foundation to begin with, then help you build it out and lead on engagement activities.

We offer comprehensive content development and social media marketing assistance that can include just about any related activity — like posting updates, blog articles, photo research and customization, infographics, illustrations, and more!

“I can imagine why phone users would be more engaged with video than those on other devices, since phones are personal and can command more of your attention than other screens.” —re/code

Talk to us about how you want to leverage video and web videos.

Sources may include:
Just take my money — nine rules for creating killer product videos, Amy Liuser, Vimeo
Good News for YouTube: YouTube Says People Love Mobile Ads, Peter Kafka, re/code
How to Hook New Customers with Your Explainer Video, Sean Duran, KISSmetrics