christian@sparkbyspark.com Archive
Would you be surprised to hear the term content management system is a straightforward description of what it actually does? Yes. At its core, a CMS enables you to manage digital content. Technically, a content management system could be used …
Business-to-business or B2B marketing is a simple concept, really. Consider business-to-consumer marketing first. B2C marketing is when a business positions its products or services for sale to consumers. But when a business positions their goods for sale to other businesses, …
What’s the latest term du jour going around? Content marketing? Content development? Website content writing? Personally, I prefer to use content development because it covers a wider scope. But, let’s agree that content development and website content writing are aspects …
“If planning content is such an essential part of making a website easier to find, then why do so few businesses seem to follow a website content strategy?” Honestly, I wonder. Blocking out time for yet another initiative isn’t always …
When I’m not preoccupied with deadlines, the topic of brochure design can transport me back to a time when printed collateral was more prevalent. That’s right, kids. The ’90s! (Do you miss them?) It’s not like print is entirely dead, …
Perhaps you’ve heard the phrase WordPress blog — and you wonder what it has to do with business. “Isn’t WordPress just a tool for personal blog posts?” Well, yes and no. WordPress was launched as a blogging platform, but has …
After the twelve months we’ve just had, it would be comforting to focus on something else entirely. Wouldn’t it? Well, since you may be tasked with doing this anyway — I thought I’d outline nine simple steps to help you …
Among the many tools that can help you evaluate web analytics, Google Analytics is absolutely essential. Trouble is, Google Analytics can be confusing and time-consuming. There’s a ton of data in there, but you must sift through a large number …
When you engage a designer, the aim isn’t just to “make things look better.” You need a solution to a problem. Well, you probably need many solutions to many problems. But, a great way to do this is to generate …
Among social media platforms, Instagram has really exploded in popularity over the last few years. Though it’s primarily used to showcase photos, we’ve gotten a real kick out of creatives posting on the platform. We’ve also enjoyed showcasing some of …
