Would you be surprised to hear the term content management system is a straightforward description of what it actually does? Yes. At its core, a CMS enables you to manage digital content. Technically, a content management system could be used to manage offline content. But, most people associate the term with managing websites and building…
[spacer height=”10px”] Business-to-business or B2B marketing is a simple concept, really. Consider business-to-consumer marketing first. B2C marketing is when a business positions its products or services for sale to consumers. But when a business positions their goods for sale to other businesses, they engage in B2B marketing. Ultimately, most business transactions result from established vendor/client…
[spacer height=”5px”] What’s the latest term du jour going around? Content marketing? Content development? Website content writing? Personally, I prefer to use content development because it covers a wider scope. But, let’s agree that content development and website content writing are aspects of content marketing. Okay, clear now? Phew! “Content — and therefore content marketing…
[spacer height=”5px”] “If planning content is such an essential part of making a website easier to find, then why do so few businesses seem to follow a website content strategy?” Honestly, I wonder. Blocking out time for yet another initiative isn’t always easy. Compared to a busy work week, pausing to formulate a website content…
[spacer height=”5px”] When I’m not preoccupied with deadlines, the topic of brochure design can transport me back to a time when printed collateral was more prevalent. That’s right, kids. The ’90s! (Do you miss them?) It’s not like print is entirely dead, though. We certainly still handle a decent amount of brochure design work. Now,…
[spacer height=”5px”] Perhaps you’ve heard the phrase WordPress blog — and you wonder what it has to do with business. “Isn’t WordPress just a tool for personal blog posts?” Well, yes and no. WordPress was launched as a blogging platform, but has grown to be the most popular content management system (CMS) for full-featured websites….
After the twelve months we’ve just had, it would be comforting to focus on something else entirely. Wouldn’t it? Well, since you may be tasked with doing this anyway — I thought I’d outline nine simple steps to help you create a content marketing plan for the coming year. If you’re a seasoned content developer,…
Among the many tools that can help you evaluate web analytics, Google Analytics is absolutely essential. Trouble is, Google Analytics can be confusing and time-consuming. There’s a ton of data in there, but you must sift through a large number of screens and views to gain insights from any of it. Which are the most…
When you engage a designer, the aim isn’t just to “make things look better.” You need a solution to a problem. Well, you probably need many solutions to many problems. But, a great way to do this is to generate design concepts. Design seems easy, right? You know what looks good. Graphic design surrounds us…
Among social media platforms, Instagram has really exploded in popularity over the last few years. Though it’s primarily used to showcase photos, we’ve gotten a real kick out of creatives posting on the platform. We’ve also enjoyed showcasing some of our own collages. Here’s a few originals from the small collection. Click on any of…