For some businesses, “content marketing” may seem like a real leap of faith. So, how do you sell reluctant business execs on the value of content development? Well, the average conversion rate for organizations with a content process is more than 2x those that don’t. When management sees how content marketing drives results and increases…
Which of the following do you prioritize marketing dollars toward? A. Online advertising B. Social media efforts I wouldn’t knock a well-planned online advertising campaign. In fact, the recent programmatic approach has been generating great results for today’s ad buyers. But you can’t ignore the compelling return-on-investment social media efforts deliver. The great thing is,…
We just finished collaborating on yet another (white paper) lead magnet project. So, I thought I’d post a short reminder that emphasizes just how useful these incentives can be for promoting your business. (I’ll also offer you a couple more ideas on how the content can be repurposed.) Incentives like white papers or special reports…