For people to buy from you, they must know you exist. So, it’s essential to make people aware of your brand and what you offer. But trying to win over people who you don’t already have some kind of relationship with seems intimidating. Doesn’t it? Some might say that’s what a website is for. However,…
A long-tail keyword is just a longer SEO keyword, like a phrase. (In fact, they are also referred to as keyphrases.) Perform a search on “cloud solutions,” and the results will probably be too broad to find what you’re looking for quickly. But, narrow that search to something more specific like, “open source cloud storage,”…
Search Engine Optimization (SEO) is a vital part of content marketing. In order to attract visitors to your website and boost brand awareness, you need to proactively optimize your content for SEO. In this post, we’ll touch upon the recent trend of on-SERP SEO for voice search and also reinforce the importance of long-tail keywords….
This can be a challenging topic to learn about because several of the main ideas overlap. First, you’ve got voice search. Easy enough. Most people get that. But early in any discussion about voice search, you’re going to run into terms like “on-SERP SEO,” “featured snippets,” and “SERP Position Zero.” What does it all mean?…
If backlinks are the top ranking factor on Google, then why do so many B2B marketing leaders resist building links back to their websites? Well, for one thing, it can be tedious, complex, and time consuming. For another, finding the right outside SEO expert can be expensive if you’re not careful. By one common measure…
The latest way to optimize your PPC campaigns is to use AdWords Smart Bidding. In this post, we’ll outline the basics of this automated approach to bidding on keywords – and offer a few more resources you can use to improve the results of your online advertising efforts. Has your AdWords account been optimized to achieve…
Do you recall about a decade ago when smartphones were steadily becoming the most essential device in our lives? Back then, the prevailing expert guidance was that optimizing content for mobile devices was critical for consumer brands, but it was less urgent for B2B companies. That time has passed. You must optimize B2B content for…
As a B2B marketer, you already have plenty to do. So, is it really that important to reinforce brand credibility? Surely, branding is something consumer companies should be more preoccupied with. Does it really matter to the business decision makers you’re trying to convert into customers right now? But in one important way, reinforcing B2B…