[spacer height=”5px”] When I’m not preoccupied with deadlines, the topic of brochure design can transport me back to a time when printed collateral was more prevalent. That’s right, kids. The ’90s! (Do you miss them?) It’s not like print is entirely dead, though. We certainly still handle a decent amount of brochure design work. Now,…
When you engage a designer, the aim isn’t just to “make things look better.” You need a solution to a problem. Well, you probably need many solutions to many problems. But, a great way to do this is to generate design concepts. Design seems easy, right? You know what looks good. Graphic design surrounds us…
What is it about a design that makes it good? It can be hard to put your finger on. Yet most of us seem to intuitively recognize it when we see it. A design that really works can actually be half science and half art. Certainly there are characteristics like proximity, alignment, repetition, contrast, emphasis,…