Would you be surprised to hear the term content management system is a straightforward description of what it actually does? Yes. At its core, a CMS enables you to manage digital content. Technically, a content management system could be used to manage offline content. But, most people associate the term with managing websites and building…
[spacer height=”5px”] “If planning content is such an essential part of making a website easier to find, then why do so few businesses seem to follow a website content strategy?” Honestly, I wonder. Blocking out time for yet another initiative isn’t always easy. Compared to a busy work week, pausing to formulate a website content…
[spacer height=”5px”] Perhaps you’ve heard the phrase WordPress blog — and you wonder what it has to do with business. “Isn’t WordPress just a tool for personal blog posts?” Well, yes and no. WordPress was launched as a blogging platform, but has grown to be the most popular content management system (CMS) for full-featured websites….
Among the many tools that can help you evaluate web analytics, Google Analytics is absolutely essential. Trouble is, Google Analytics can be confusing and time-consuming. There’s a ton of data in there, but you must sift through a large number of screens and views to gain insights from any of it. Which are the most…
“Captain, what’s The Designer’s Republic?” “Bespoke Star Trek tailoring, Scotty.” —u.f.orb, The Orb, sleeve credits Actually, the Designers Republic was (and is) a graphic design studio based in Sheffield, England. Founded by Ian Anderson and Nick Phillips — the studio has had its share of wins and losses. More on The Designers Republic story. Here,…
[spacer height=”10px”] Like many of you, I’d gamble, my interest in graphic design sprung from a slight obsession with music. I often found the details on those record sleeves enhanced the listening experience. In the 80s, vinyl began falling out of favor though. Based on the success of the Sony Walkman, cassettes gained momentum for…
Our team was recently called in to help a Canon USA business division implement a customized batch of web pages. The product and marketing teams needed to showcase a line of new imageRUNNER ADVANCE MFP devices, expected to roll out to market imminently. Over the eight-plus years we’ve collaborated with Canon teams, I can’t think…
Ever wonder why a person decides to study design in the first place? Blame it on bedroom music collections. Album cover art has long served to foster more appreciation for typography and design. But whether conscious or not, the output of UK’s Peter Saville in particular has likely impressed most current designers at some point….
[spacer height=”20px”] If you tend to keep your desktop browsers up-to-date, you may have experienced frustration with the Adobe Flash plug-in update back in July. In fact you may have seen articles on Wired, The Verge, and re/code about the issue last week. Problems manifested themselves most acutely in our office while attempting some casual…
[spacer height=”5px”] 1. Listen Well As you begin, remember you’re not just writing product copy. You also want to understand the goals of all internal audiences. Come prepared to ask questions. If you’re not getting all you need, follow up with a “Tell me more.” If you’re lucky, you’ll hear from a couple of folks…