Would you be surprised to hear the term content management system is a straightforward description of what it actually does? Yes. At its core, a CMS enables you to manage digital content. Technically, a content management system could be used to manage offline content. But, most people associate the term with managing websites and building…
Among the many tools that can help you evaluate web analytics, Google Analytics is absolutely essential. Trouble is, Google Analytics can be confusing and time-consuming. There’s a ton of data in there, but you must sift through a large number of screens and views to gain insights from any of it. Which are the most…
Our team was recently called in to help a Canon USA business division implement a customized batch of web pages. The product and marketing teams needed to showcase a line of new imageRUNNER ADVANCE MFP devices, expected to roll out to market imminently. Over the eight-plus years we’ve collaborated with Canon teams, I can’t think…
[spacer height=”5px”] 1. Listen Well As you begin, remember you’re not just writing product copy. You also want to understand the goals of all internal audiences. Come prepared to ask questions. If you’re not getting all you need, follow up with a “Tell me more.” If you’re lucky, you’ll hear from a couple of folks…