[spacer height=”10px”] “Yes but, how much will it cost?” Though working to improve designs and websites can be exciting, most of us would admit that dealing with budgets, proposals, and invoices is not very fun. In fact, a recent experience responding to a client RFP reinforced just how tricky it can be. Essentially, we had…
[spacer height=”10px”] “Companies don’t buy technology. They buy solutions.” Positioning a technology-related product – whether its software, hardware, or both – can be quite tricky. Often there is a disconnect between what a developer believes a product is worth and how much a consumer would be willing to pay for it. Luckily, today’s more responsive…
It’s important to establish your brand, position your offerings, and execute promotion based on a plan. But in today’s competitive business world, few companies can be complacent once those are set. Evaluating the results of your efforts is key. On the plus side, we don’t really lack for analytics tools. A real challenge may be…
So … you’ve been charged to manage a project. Where to begin? You might be inclined to just dive straight in. I mean, why not start addressing some of the simpler project management tasks right away? Experienced developers will recognize that as an agile approach. But it’s not right for every initiative. It may not…
A smaller scale site designed to showcase targeted products and solutions is often considered a microsite or campaign site. But why and when would you want to use one? Here’s more insight on why your business might want to develop a microsite: 1. Urgency Often clients want to move forward on a microsite idea because…
[spacer height=”20px”] If you tend to keep your desktop browsers up-to-date, you may have experienced frustration with the Adobe Flash plug-in update back in July. In fact you may have seen articles on Wired, The Verge, and re/code about the issue last week. Problems manifested themselves most acutely in our office while attempting some casual…