This can be a challenging topic to learn about because several of the main ideas overlap. First, you’ve got voice search. Easy enough. Most people get that. But early in any discussion about voice search, you’re going to run into terms like “on-SERP SEO,” “featured snippets,” and “SERP Position Zero.” What does it all mean?…
For some businesses, “content marketing” may seem like a real leap of faith. So, how do you sell reluctant business execs on the value of content development? Well, the average conversion rate for organizations with a content process is more than 2x those that don’t. When management sees how content marketing drives results and increases…
[spacer height=”15px”] Developing a successful website or app can be a formidable challenge. But developing a site that facilitates transactions? That can add layers of complexity not every business team is prepared to handle. But why allow that wrinkle to complicate your plans? Partnering with a design/development team that has deep expertise delivering eCommerce solutions…
[spacer height=”10px”] “Companies don’t buy technology. They buy solutions.” Positioning a technology-related product – whether its software, hardware, or both – can be quite tricky. Often there is a disconnect between what a developer believes a product is worth and how much a consumer would be willing to pay for it. Luckily, today’s more responsive…
So … you’ve been charged to manage a project. Where to begin? You might be inclined to just dive straight in. I mean, why not start addressing some of the simpler project management tasks right away? Experienced developers will recognize that as an agile approach. But it’s not right for every initiative. It may not…