Search Engine Optimization (SEO) is a vital part of content marketing. In order to attract visitors to your website and boost brand awareness, you need to proactively optimize your content for SEO. In this post, we’ll touch upon the recent trend of on-SERP SEO for voice search and also reinforce the importance of long-tail keywords….
This can be a challenging topic to learn about because several of the main ideas overlap. First, you’ve got voice search. Easy enough. Most people get that. But early in any discussion about voice search, you’re going to run into terms like “on-SERP SEO,” “featured snippets,” and “SERP Position Zero.” What does it all mean?…
If backlinks are the top ranking factor on Google, then why do so many B2B marketing leaders resist building links back to their websites? Well, for one thing, it can be tedious, complex, and time consuming. For another, finding the right outside SEO expert can be expensive if you’re not careful. By one common measure…
Do you recall about a decade ago when smartphones were steadily becoming the most essential device in our lives? Back then, the prevailing expert guidance was that optimizing content for mobile devices was critical for consumer brands, but it was less urgent for B2B companies. That time has passed. You must optimize B2B content for…
Would you be surprised to hear the term content management system is a straightforward description of what it actually does? Yes. At its core, a CMS enables you to manage digital content. Technically, a content management system could be used to manage offline content. But, most people associate the term with managing websites and building…
[spacer height=”5px”] “If planning content is such an essential part of making a website easier to find, then why do so few businesses seem to follow a website content strategy?” Honestly, I wonder. Blocking out time for yet another initiative isn’t always easy. Compared to a busy work week, pausing to formulate a website content…
After the twelve months we’ve just had, it would be comforting to focus on something else entirely. Wouldn’t it? Well, since you may be tasked with doing this anyway — I thought I’d outline nine simple steps to help you create a content marketing plan for the coming year. If you’re a seasoned content developer,…
[spacer height=”10px”] “Companies don’t buy technology. They buy solutions.” Positioning a technology-related product – whether its software, hardware, or both – can be quite tricky. Often there is a disconnect between what a developer believes a product is worth and how much a consumer would be willing to pay for it. Luckily, today’s more responsive…
It’s important to establish your brand, position your offerings, and execute promotion based on a plan. But in today’s competitive business world, few companies can be complacent once those are set. Evaluating the results of your efforts is key. On the plus side, we don’t really lack for analytics tools. A real challenge may be…
So … you’ve been charged to manage a project. Where to begin? You might be inclined to just dive straight in. I mean, why not start addressing some of the simpler project management tasks right away? Experienced developers will recognize that as an agile approach. But it’s not right for every initiative. It may not…