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B2B Marketing: 11 Essential Steps To Success

ByChristian Walker

[spacer height=”10px”] Business-to-business or B2B marketing is a simple concept, really. Consider business-to-consumer marketing first. B2C marketing is when a business positions its products or services for sale to consumers. But when a business positions their goods for sale to other businesses, they engage in B2B marketing. Ultimately, most business transactions result from established vendor/client…

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Programmatic Ad Buying: An Overview

ByChristian Walker

[spacer height=”15px”] Worked on a few ad technology writing projects recently. I thought, “If I’m having to trudge through this, why not spread the misery around so my dear readers can enjoy?” Just kidding! Actually, the topic of programmatic ad buying was more interesting than expected, so I thought I’d spin up this post for…