[spacer height=”10px”] Business-to-business or B2B marketing is a simple concept, really. Consider business-to-consumer marketing first. B2C marketing is when a business positions its products or services for sale to consumers. But when a business positions their goods for sale to other businesses, they engage in B2B marketing. Ultimately, most business transactions result from established vendor/client…
For some businesses, “content marketing” may seem like a real leap of faith. So, how do you sell reluctant business execs on the value of content development? Well, the average conversion rate for organizations with a content process is more than 2x those that don’t. When management sees how content marketing drives results and increases…
A smaller scale site designed to showcase targeted products and solutions is often considered a microsite or campaign site. But why and when would you want to use one? Here’s more insight on why your business might want to develop a microsite: 1. Urgency Often clients want to move forward on a microsite idea because…