For people to buy from you, they must know you exist. So, it’s essential to make people aware of your brand and what you offer. But trying to win over people who you don’t already have some kind of relationship with seems intimidating. Doesn’t it? Some might say that’s what a website is for. However,…
A long-tail keyword is just a longer SEO keyword, like a phrase. (In fact, they are also referred to as keyphrases.) Perform a search on “cloud solutions,” and the results will probably be too broad to find what you’re looking for quickly. But, narrow that search to something more specific like, “open source cloud storage,”…
The latest way to optimize your PPC campaigns is to use AdWords Smart Bidding. In this post, we’ll outline the basics of this automated approach to bidding on keywords – and offer a few more resources you can use to improve the results of your online advertising efforts. Has your AdWords account been optimized to achieve…
Do you recall about a decade ago when smartphones were steadily becoming the most essential device in our lives? Back then, the prevailing expert guidance was that optimizing content for mobile devices was critical for consumer brands, but it was less urgent for B2B companies. That time has passed. You must optimize B2B content for…
[spacer height=”10px”] Business-to-business or B2B marketing is a simple concept, really. Consider business-to-consumer marketing first. B2C marketing is when a business positions its products or services for sale to consumers. But when a business positions their goods for sale to other businesses, they engage in B2B marketing. Ultimately, most business transactions result from established vendor/client…
We just finished collaborating on yet another (white paper) lead magnet project. So, I thought I’d post a short reminder that emphasizes just how useful these incentives can be for promoting your business. (I’ll also offer you a couple more ideas on how the content can be repurposed.) Incentives like white papers or special reports…
[spacer height=”15px”] A marketing tactic that has declined in effectiveness; Would you still use it? Allow me to rephrase that: Since email still delivers a 38-1 return-on-investment, will you continue to use it? Yes, we know. It may be the reason you’re looking at this page right now. To be fair, there’s no shortage of…
As a business executive, it’s fairly safe to assume you’d appreciate a steadier stream of leads for your sales teams. And yet, it’s not exactly simple. Despite your efforts, it remains difficult to get contact information. Enter, the white paper. Otherwise known as an “incentive.” What is a white paper? Actually, white papers have been…