Which of the following do you prioritize marketing dollars toward? A. Online advertising B. Social media efforts I wouldn’t knock a well-planned online advertising campaign. In fact, the recent programmatic approach has been generating great results for today’s ad buyers. But you can’t ignore the compelling return-on-investment social media efforts deliver. The great thing is,…
We just finished collaborating on yet another (white paper) lead magnet project. So, I thought I’d post a short reminder that emphasizes just how useful these incentives can be for promoting your business. (I’ll also offer you a couple more ideas on how the content can be repurposed.) Incentives like white papers or special reports…
[spacer height=”15px”] A marketing tactic that has declined in effectiveness; Would you still use it? Allow me to rephrase that: Since email still delivers a 38-1 return-on-investment, will you continue to use it? Yes, we know. It may be the reason you’re looking at this page right now. To be fair, there’s no shortage of…
[spacer height=”15px”] Worked on a few ad technology writing projects recently. I thought, “If I’m having to trudge through this, why not spread the misery around so my dear readers can enjoy?” Just kidding! Actually, the topic of programmatic ad buying was more interesting than expected, so I thought I’d spin up this post for…
[spacer height=”15px”] How is your work day structured? For many of us, a day at the office may include the following: Scheduled obligations like meetings and conference calls. [spacer height=”5px”] “Open time,” when you have autonomy to focus on work you’re directly responsible for. [spacer height=”5px”] Time spent preparing for other meetings. 💀 Usually we…
[spacer height=”10px”] “Companies don’t buy technology. They buy solutions.” Positioning a technology-related product – whether its software, hardware, or both – can be quite tricky. Often there is a disconnect between what a developer believes a product is worth and how much a consumer would be willing to pay for it. Luckily, today’s more responsive…
It’s important to establish your brand, position your offerings, and execute promotion based on a plan. But in today’s competitive business world, few companies can be complacent once those are set. Evaluating the results of your efforts is key. On the plus side, we don’t really lack for analytics tools. A real challenge may be…
Recently, we’ve received numerous inquiries from folks asking us to create a case study for their company. While we are perfectly happy to do so, I thought we’d offer a few tips on how to get started. What Is A Case Study? An account of how your product, service, or solution helped a customer improve…
A smaller scale site designed to showcase targeted products and solutions is often considered a microsite or campaign site. But why and when would you want to use one? Here’s more insight on why your business might want to develop a microsite: 1. Urgency Often clients want to move forward on a microsite idea because…
[spacer height=”20px”] If online video hasn’t been a priority for your company, it could be because: a. Staff are already too busy. There hasn’t been time to produce videos. b. Budgets are tight. There aren’t many resources to invest. c. We just haven’t gotten around to it. Truth is, it’s hard to justify not having…