PROMOTE Archive
Which of the following do you prioritize marketing dollars toward? A. Online advertising B. Social media efforts I wouldn’t knock a well-planned online advertising campaign. In fact, the recent programmatic approach has been generating great results for today’s ad buyers. …
We just finished collaborating on yet another (white paper) lead magnet project. So, I thought I’d post a short reminder that emphasizes just how useful these incentives can be for promoting your business. (I’ll also offer you a couple more …
A marketing tactic that has declined in effectiveness; Would you still use it? Allow me to rephrase that: Since email still delivers a 38-1 return-on-investment, will you continue to use it? Yes, we know. It may be the reason you’re …
Worked on a few ad technology writing projects recently. I thought, “If I’m having to trudge through this, why not spread the misery around so my dear readers can enjoy?” Just kidding! Actually, the topic of programmatic ad buying was …
How is your work day structured? For many of us, a day at the office may include the following: Scheduled obligations like meetings and conference calls. “Open time,” when you have autonomy to focus on work you’re directly responsible for. …
“Companies don’t buy technology. They buy solutions.” Positioning a technology-related product – whether its software, hardware, or both – can be quite tricky. Often there is a disconnect between what a developer believes a product is worth and how much …
It’s important to establish your brand, position your offerings, and execute promotion based on a plan. But in today’s competitive business world, few companies can be complacent once those are set. Evaluating the results of your efforts is key. On …
Recently, we’ve received numerous inquiries from folks asking us to create a case study for their company. While we are perfectly happy to do so, I thought we’d offer a few tips on how to get started. What Is A …
A smaller scale site designed to showcase targeted products and solutions is often considered a microsite or campaign site. But why and when would you want to use one? Here’s more insight on why your business might want to develop …
If online video hasn’t been a priority for your company, it could be because: a. Staff are already too busy. There hasn’t been time to produce videos. b. Budgets are tight. There aren’t many resources to invest. c. We just …
