This can be a challenging topic to learn about because several of the main ideas overlap. First, you’ve got voice search. Easy enough. Most people get that. But early in any discussion about voice search, you’re going to run into terms like “on-SERP SEO,” “featured snippets,” and “SERP Position Zero.” What does it all mean?…
[spacer height=”10px”] Business-to-business or B2B marketing is a simple concept, really. Consider business-to-consumer marketing first. B2C marketing is when a business positions its products or services for sale to consumers. But when a business positions their goods for sale to other businesses, they engage in B2B marketing. Ultimately, most business transactions result from established vendor/client…
Among social media platforms, Instagram has really exploded in popularity over the last few years. Though it’s primarily used to showcase photos, we’ve gotten a real kick out of creatives posting on the platform. We’ve also enjoyed showcasing some of our own collages. Here’s a few originals from the small collection. Click on any of…
Which of the following do you prioritize marketing dollars toward? A. Online advertising B. Social media efforts I wouldn’t knock a well-planned online advertising campaign. In fact, the recent programmatic approach has been generating great results for today’s ad buyers. But you can’t ignore the compelling return-on-investment social media efforts deliver. The great thing is,…
[spacer height=”15px”] How is your work day structured? For many of us, a day at the office may include the following: Scheduled obligations like meetings and conference calls. [spacer height=”5px”] “Open time,” when you have autonomy to focus on work you’re directly responsible for. [spacer height=”5px”] Time spent preparing for other meetings. 💀 Usually we…