We just finished collaborating on yet another (white paper) lead magnet project. So, I thought I’d post a short reminder that emphasizes just how useful these incentives can be for promoting your business. (I’ll also offer you a couple more ideas on how the content can be repurposed.) Incentives like white papers or special reports…
[spacer height=”25px”] Stuck for content ideas? Numbers and visuals can often be a good place to start. [spacer height=”25px”] It’s no secret that audiences respond well to both statistics and visuals. [spacer height=”25px”] When you combine stats or numbers into an information graphic it’s a potent combination that can draw real attention for your business….
[spacer height=”15px”] How is your work day structured? For many of us, a day at the office may include the following: Scheduled obligations like meetings and conference calls. [spacer height=”5px”] “Open time,” when you have autonomy to focus on work you’re directly responsible for. [spacer height=”5px”] Time spent preparing for other meetings. 💀 Usually we…
Recently, we’ve received numerous inquiries from folks asking us to create a case study for their company. While we are perfectly happy to do so, I thought we’d offer a few tips on how to get started. What Is A Case Study? An account of how your product, service, or solution helped a customer improve…
Recently a colleague approached us with an idea. Why not channel some of our budding interest in high fidelity audio equipment into a project to keep our skills fresh? As it turned out, the effort fed our audiophile inclinations — and rivaled client work in many respects. Creating “Electric Record Machines” certainly tested our skills…
A smaller scale site designed to showcase targeted products and solutions is often considered a microsite or campaign site. But why and when would you want to use one? Here’s more insight on why your business might want to develop a microsite: 1. Urgency Often clients want to move forward on a microsite idea because…
We’re sold on the value of content because we develop it for clients regularly. Yet, we understand many professionals must justify the investment for decision makers. There’s no shortage of useful articles online that can help with this, some of which we share below. But, here we combine our experience with other good ideas to…
[spacer height=”20px”] [spacer height=”20px”] [spacer height=”20px”] [spacer height=“5px”] [GDC_row] [GDC_column size=”half”] [/GDC_column] [GDC_column size=”half”] [spacer height=”20px”] On the Three Words that Drive Website Traffic & Leads: “Business people need Magnetic Content to attract and engage.” —James Fortier [/GDC_column] [/GDC_row] [spacer height=“5px”] [spacer height=”20px”] [spacer height=”20px”] [spacer height=”20px”] [spacer height=”20px”] [spacer height=“5px”] [GDC_row] [GDC_column size=”half”] [/GDC_column]…
As a business executive, it’s fairly safe to assume you’d appreciate a steadier stream of leads for your sales teams. And yet, it’s not exactly simple. Despite your efforts, it remains difficult to get contact information. Enter, the white paper. Otherwise known as an “incentive.” What is a white paper? Actually, white papers have been…