[spacer height=”5px”] What’s the latest term du jour going around? Content marketing? Content development? Website content writing? Personally, I prefer to use content development because it covers a wider scope. But, let’s agree that content development and website content writing are aspects of content marketing. Okay, clear now? Phew! “Content — and therefore content marketing…
[spacer height=“20px”] Thanks for taking a moment to scan this post on business writing. I appreciate it, because I can only guess how busy you are. How do I know this? Well, it doesn’t require a huge leap, does it? We’re all quite busy these days! In a day full of meeting and interruptions, our…
[spacer height=”15px”] A marketing tactic that has declined in effectiveness; Would you still use it? Allow me to rephrase that: Since email still delivers a 38-1 return-on-investment, will you continue to use it? Yes, we know. It may be the reason you’re looking at this page right now. To be fair, there’s no shortage of…
[spacer height=”10px”] “Companies don’t buy technology. They buy solutions.” Positioning a technology-related product – whether its software, hardware, or both – can be quite tricky. Often there is a disconnect between what a developer believes a product is worth and how much a consumer would be willing to pay for it. Luckily, today’s more responsive…
[spacer height=”5px”] 1. Listen Well As you begin, remember you’re not just writing product copy. You also want to understand the goals of all internal audiences. Come prepared to ask questions. If you’re not getting all you need, follow up with a “Tell me more.” If you’re lucky, you’ll hear from a couple of folks…