To better attract and engage prospective customers, you need an inbound marketing program that features relevant, compelling content that delivers value to your specific audience. We can help you develop magnetic content engineered to increase brand awareness, boost website traffic, and generate more qualified marketing leads.
Research Your Market and Relevant Industry Trends
The unique industry expertise and perspective you can provide will be immensely valuable toward our task. Combining that with fresh research performed by our team can fuel interesting conversations and lead to breakthrough insights. With your guidance, we’d be happy to research your market so we can develop more effective campaigns and position you steps ahead of the competition.
Sharpen Your Buyer Persona Descriptions
To develop magnetic content, you need to understand your audience on a deep level. Accurate buyer persona descriptions lead to more targeted messaging, increased conversions, and better ROI. Through research, surveys, and persona interviews, we can help you refine your buyer persona descriptions so marketing and sales teams find them extremely valuable.
Identify Long-tail Keywords for SEO
Identifying the right long-tail keywords for your search engine optimization (SEO) efforts can help improve search engine rankings (SERP), drive more qualified website traffic, and improve conversion rates. We can help you identify and use long-tail keywords to improve the visibility of your website pages and attract more of the right prospects to your content and campaigns.
Develop Magnetic Content for Key Customer Touch Points
When you develop magnetic content that’s tailored to each stage of the customer journey, you will more effectively guide prospects toward becoming customers. We can help you develop content and messaging designed to increase awareness, boost interest, create desire, and encourage more of your audience to take action and make a purchase. We can also help you encourage existing customers to come back for more, maximize their lifetime value (LTV), and refer your solutions to their colleagues.
Apply Copywriting that Resonates with Your Audience
To grab the attention of the prospective customers you’d like to attract, you need a compelling message that addresses the specific pains they are trying to solve. We can help you craft clear, active, benefits-driven copy for your web pages and marketing materials designed to drive tech product customers to action.
Script and Produce Engaging Explainer Videos
Explainer videos that quickly communicate your product’s value proposition can be extremely valuable to your content marketing campaign. What’s more, they have become more affordable and cost-effective than ever. We can help you script and produce engaging explainer videos that simplify complex ideas, educate your audience, build trust, and boost conversions.
Write More Effective Landing Page Copy
The more effective your website landing pages are, the more successful your content marketing campaigns will be. We can help you write and refine the messaging and offers on your landing pages so you can increase conversions and drive higher ROI for your campaigns.
Give Your Sales Team the Tools They Need to Succeed
Once your salespeople have internalized your strongest value propositions, they can speak to those benefits with confidence and close more deals. We can help you develop useful one-sheets, presentations, videos, case studies, competitive battlecards, email templates, and more — so your sales pros are best prepared to interact with prospects anywhere along the buying journey.
Develop Effective Sales Training Programs
When your sales teams better understand the audience, market drivers, and how your products address prospective customers’ specific challenges, they are better positioned to close more deals. We can help you develop engaging interactive sales training programs paired with enablement materials that make your sales professionals more effective.
Educate and Empower Your Sales Professionals
Providing clear, engaging product training is a very effective way to align and empower your sales professionals. To complement video modules and webinar presentations, we can also help you create powerful sales enablement assets like product brochures, case studies, battlecards, and presentations so your salespeople are equipped to have the right conversations, with the right people, at the right time.
Increase Sales and Drive Growth for Your Tech Company
Spark Creative can help you generate the targeted content, messaging, and assets you need to differentiate your products and drive ongoing growth. We’ve refined a Go-to-Market approach that is repeatable, scalable, and designed to help you achieve your business goals faster.
Want to develop magnetic content for your tech company? Tell us where you want to start.