Infographics typically feature a strategic arrangement of icons, illustrations, numbers, and copy to help you communicate a large amount of information in a small space. These information graphics have become popular across the web for content marketing, article support, gated content, and search engine optimization efforts.
A well-researched, engaging infographic is highly “shareable” — and a powerful way to drive name- and brand-recognition.
“… sometimes it takes a clever combination of words and pictures to tell a story quickly, concisely and in an entertaining fashion.” —Creative Bloq
Why have infographics become so popular? Facts and statistics that might be less than exciting within a longer article can suddenly be made much more compelling when represented visually. Because the data can be “seen” rather than just “read” it becomes more interesting and requires less commitment on the part of the reader.
“… people love facts, figures and statistics. Add some compelling images and graphics and …”voila“, you have addictive content!” —Jeff Bullas
The Spark Creative team has been cleverly devising information graphics for years and years. Workflow illustrations are a form of infographic we regularly use to help simplify complex software and network processes for brochures, videos, web sites, presentations, and more. Also consider that infographics have become quite effective pieces of gated content lately.
Spark Creative makes it easy to get started. We’re prepared to help you jump on any topics that make sense to cover. We can also enhance your white papers or gated content with images, illustrations, and infographics as needed.
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Sources may include:
9 Awesome Reasons to Use Infographics in your Content Marketing, Jeff Bullas, JeffBullas.com
The 83 Best Infographics, Craig Stewart, Creative Bloq