Even during turbulent times, executives are expected to help make their organizations smarter, stronger, and more agile. We’re here to help you optimize your Go-to-Market and content marketing efforts so you can deploy resources more effectively, increase audience engagement, and generate higher ROI.
Outline Your Plan for Content and Engagement
Magnetic, engaging content can promote better SEO, increase audience retention, and encourage more people to share it with their friends and colleagues. We can help you outline the plan — then collaborate with your experts to develop content that maximizes engagement among your best prospective clients.
Build an Audience of Qualified Contacts in Your CRM
Building a list of qualified contacts in your customer relationship management (CRM) tool better positions your brand to gather useful audience insights, improve segmentation, apply personalization, and increase sales. By collaborating with us to improve your content marketing materials, we can help you build an audience of contacts that will be more receptive to your message and more inclined to buy your products.
Grow Your Twitter Audience through Strategic Posts
With targeted reach, real-time engagement, and relatively cost-effective marketing, Twitter can be a valuable tool for tech marketers. We can collaborate with your marketers and subject matter experts to identify topics that may be worth raising or engaging with on Twitter. We can also write strategic posts designed to draw attention to specific content marketing materials we’ve created together.
Find More Qualified Contacts on LinkedIn
As a professional networking platform, LinkedIn can be a great place to find prospective customers who can benefit from your technology product. We can help you generate targeted content and ads designed to increase your visibility and draw more visitors to your app or website.
Nurture an Audience through Engaging Videos on YouTube
Posting strategic, engaging videos on YouTube is a cost-effective way to increase brand awareness, engage with your audience, and demonstrate how a product can address your prospective buyer’s biggest pain points. We can help you script and produce explainer videos that draw viewers in and improve engagement for your content marketing campaigns.
Craft Copy for Organic Posts and Google Ads
Compelling messaging for organic social media posts can help build brand awareness, establish thought leadership, and humanize your brand. It’s also a great way to optimize your content marketing campaigns. We can help you generate copy that aligns with your content marketing strategy, drives website traffic, and generates more leads.
Keep Your Audience Engaged through Email Workflows
Once you’ve persuaded a prospect to volunteer their email address, it’s your job to respect their time and deliver strategic value in return for a chance at this new relationship. We can help keep your audience engaged by developing personalized and relevant messaging – strongly linked to your content marketing campaigns – that emphasizes your value and encourages them to take the next step in the buying process.
Encourage Contacts to Advance Their Customer Journey
By creating and implementing a strategic content marketing program, you have all the key ingredients you need to encourage contacts along their customer journey. We can help you develop lead magnets like e-books, webinars, and videos that deliver value. This enhances your relationship with each contact, frames your brand in a positive light, and positions your product as the logical solution to their challenges.
Evaluate Campaign Performance
Evaluating your marketing efforts through the lens of your most critical metrics will help you identify strengths and weaknesses, measure ROI, and optimize your content marketing campaigns. We can help you build strong content marketing campaigns, then evaluate performance so we can identify emerging trends, improve targeting, and better allocate budget.
Identify Key Marketing Metrics to Improve Upon
Common metrics you may want to analyze and improve on may focus on website traffic, lead generation, conversion rates, or customer acquisition costs (CAC). We can work with you to better understand which key performance indicators (KPIs) are most important to your business so we can optimize the efforts measured by them.
Refine Content Marketing Plans Based on New Insights
By analyzing the performance of your content marketing campaigns, you are better positioned to make decisions about future ones. We can help you identify what worked well, what didn’t, then optimize your content, your messaging — and then refine targeting for the next campaign.
Increase Sales and Drive Growth for Your Tech Company
Spark Creative can help you generate the targeted content, messaging, and assets you need to differentiate your products and drive ongoing growth. We’ve refined a Go-to-Market approach that is repeatable, scalable, and designed to help you achieve your business goals faster.
Ready to optimize your content marketing campaigns? Tell us where you want to start.