For people to buy from you, they must know you exist. So, it’s essential to make people aware of your brand and what you offer. But trying to win over people who you don’t already have some kind of relationship with seems intimidating. Doesn’t it? Some might say that’s what a website is for. However,…
A long-tail keyword is just a longer SEO keyword, like a phrase. (In fact, they are also referred to as keyphrases.) Perform a search on “cloud solutions,” and the results will probably be too broad to find what you’re looking for quickly. But, narrow that search to something more specific like, “open source cloud storage,”…
This can be a challenging topic to learn about because several of the main ideas overlap. First, you’ve got voice search. Easy enough. Most people get that. But early in any discussion about voice search, you’re going to run into terms like “on-SERP SEO,” “featured snippets,” and “SERP Position Zero.” What does it all mean?…
If backlinks are the top ranking factor on Google, then why do so many B2B marketing leaders resist building links back to their websites? Well, for one thing, it can be tedious, complex, and time consuming. For another, finding the right outside SEO expert can be expensive if you’re not careful. By one common measure…
The latest way to optimize your PPC campaigns is to use AdWords Smart Bidding. In this post, we’ll outline the basics of this automated approach to bidding on keywords – and offer a few more resources you can use to improve the results of your online advertising efforts. Has your AdWords account been optimized to achieve…
Do you recall about a decade ago when smartphones were steadily becoming the most essential device in our lives? Back then, the prevailing expert guidance was that optimizing content for mobile devices was critical for consumer brands, but it was less urgent for B2B companies. That time has passed. You must optimize B2B content for…
As a B2B marketer, you already have plenty to do. So, is it really that important to reinforce brand credibility? Surely, branding is something consumer companies should be more preoccupied with. Does it really matter to the business decision makers you’re trying to convert into customers right now? But in one important way, reinforcing B2B…
[spacer height=”10px”] Business-to-business or B2B marketing is a simple concept, really. Consider business-to-consumer marketing first. B2C marketing is when a business positions its products or services for sale to consumers. But when a business positions their goods for sale to other businesses, they engage in B2B marketing. Ultimately, most business transactions result from established vendor/client…
Among social media platforms, Instagram has really exploded in popularity over the last few years. Though it’s primarily used to showcase photos, we’ve gotten a real kick out of creatives posting on the platform. We’ve also enjoyed showcasing some of our own collages. Here’s a few originals from the small collection. Click on any of…
For some businesses, “content marketing” may seem like a real leap of faith. So, how do you sell reluctant business execs on the value of content development? Well, the average conversion rate for organizations with a content process is more than 2x those that don’t. When management sees how content marketing drives results and increases…