We just finished collaborating on yet another (white paper) lead magnet project. So, I thought I’d post a short reminder that emphasizes just how useful these incentives can be for promoting your business. (I’ll also offer you a couple more ideas on how the content can be repurposed.) Incentives like white papers or special reports…
[spacer height=“20px”] Thanks for taking a moment to scan this post on business writing. I appreciate it, because I can only guess how busy you are. How do I know this? Well, it doesn’t require a huge leap, does it? We’re all quite busy these days! In a day full of meeting and interruptions, our…
[spacer height=”25px”] Stuck for content ideas? Numbers and visuals can often be a good place to start. [spacer height=”25px”] It’s no secret that audiences respond well to both statistics and visuals. [spacer height=”25px”] When you combine stats or numbers into an information graphic it’s a potent combination that can draw real attention for your business….
[spacer height=”15px”] A marketing tactic that has declined in effectiveness; Would you still use it? Allow me to rephrase that: Since email still delivers a 38-1 return-on-investment, will you continue to use it? Yes, we know. It may be the reason you’re looking at this page right now. To be fair, there’s no shortage of…
[spacer height=”15px”] Bill Gates. Warren Buffet. Steve Jobs. What do these people have in common? Successful folks like these have regularly cited “focus” as a main trait in their success. Louder Than Bombs If your office is noisy, inquire as to whether over-ear headphones are acceptable to help block out distractions. Random Access Memories Avoid…
[spacer height=”15px”] How is your work day structured? For many of us, a day at the office may include the following: Scheduled obligations like meetings and conference calls. [spacer height=”5px”] “Open time,” when you have autonomy to focus on work you’re directly responsible for. [spacer height=”5px”] Time spent preparing for other meetings. 💀 Usually we…
[spacer height=”10px”] “Companies don’t buy technology. They buy solutions.” Positioning a technology-related product – whether its software, hardware, or both – can be quite tricky. Often there is a disconnect between what a developer believes a product is worth and how much a consumer would be willing to pay for it. Luckily, today’s more responsive…
Recently, we’ve received numerous inquiries from folks asking us to create a case study for their company. While we are perfectly happy to do so, I thought we’d offer a few tips on how to get started. What Is A Case Study? An account of how your product, service, or solution helped a customer improve…
Recently a colleague approached us with an idea. Why not channel some of our budding interest in high fidelity audio equipment into a project to keep our skills fresh? As it turned out, the effort fed our audiophile inclinations — and rivaled client work in many respects. Creating “Electric Record Machines” certainly tested our skills…
A smaller scale site designed to showcase targeted products and solutions is often considered a microsite or campaign site. But why and when would you want to use one? Here’s more insight on why your business might want to develop a microsite: 1. Urgency Often clients want to move forward on a microsite idea because…