WRITE Archive
If online video hasn’t been a priority for your company, it could be because: a. Staff are already too busy. There hasn’t been time to produce videos. b. Budgets are tight. There aren’t many resources to invest. c. We just …
We’re sold on the value of content because we develop it for clients regularly. Yet, we understand many professionals must justify the investment for decision makers. There’s no shortage of useful articles online that can help with this, some of …
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As a business executive, it’s fairly safe to assume you’d appreciate a steadier stream of leads for your sales teams. And yet, it’s not exactly simple. Despite your efforts, it remains difficult to get contact information. Enter, the white paper. …
1. Listen Well As you begin, remember you’re not just writing product copy. You also want to understand the goals of all internal audiences. Come prepared to ask questions. If you’re not getting all you need, follow up with a …