WRITE Archive
We just finished collaborating on yet another (white paper) lead magnet project. So, I thought I’d post a short reminder that emphasizes just how useful these incentives can be for promoting your business. (I’ll also offer you a couple more …
Thanks for taking a moment to scan this post on business writing. I appreciate it, because I can only guess how busy you are. How do I know this? Well, it doesn’t require a huge leap, does it? We’re all …
Stuck for content ideas? Numbers and visuals can often be a good place to start. It’s no secret that audiences respond well to both statistics and visuals. When you combine stats or numbers into an information graphic it’s a potent …
A marketing tactic that has declined in effectiveness; Would you still use it? Allow me to rephrase that: Since email still delivers a 38-1 return-on-investment, will you continue to use it? Yes, we know. It may be the reason you’re …
Bill Gates. Warren Buffet. Steve Jobs. What do these people have in common? Successful folks like these have regularly cited “focus” as a main trait in their success. Louder Than Bombs If your office is noisy, inquire as to whether …
How is your work day structured? For many of us, a day at the office may include the following: Scheduled obligations like meetings and conference calls. “Open time,” when you have autonomy to focus on work you’re directly responsible for. …
“Companies don’t buy technology. They buy solutions.” Positioning a technology-related product – whether its software, hardware, or both – can be quite tricky. Often there is a disconnect between what a developer believes a product is worth and how much …
Recently, we’ve received numerous inquiries from folks asking us to create a case study for their company. While we are perfectly happy to do so, I thought we’d offer a few tips on how to get started. What Is A …
Recently a colleague approached us with an idea. Why not channel some of our budding interest in high fidelity audio equipment into a project to keep our skills fresh? As it turned out, the effort fed our audiophile inclinations — …
A smaller scale site designed to showcase targeted products and solutions is often considered a microsite or campaign site. But why and when would you want to use one? Here’s more insight on why your business might want to develop …
