[spacer height=”20px”] If online video hasn’t been a priority for your company, it could be because: a. Staff are already too busy. There hasn’t been time to produce videos. b. Budgets are tight. There aren’t many resources to invest. c. We just haven’t gotten around to it. Truth is, it’s hard to justify not having…
We’re sold on the value of content because we develop it for clients regularly. Yet, we understand many professionals must justify the investment for decision makers. There’s no shortage of useful articles online that can help with this, some of which we share below. But, here we combine our experience with other good ideas to…
[spacer height=”20px”] [spacer height=”20px”] [spacer height=”20px”] [spacer height=“5px”] [GDC_row] [GDC_column size=”half”] [/GDC_column] [GDC_column size=”half”] [spacer height=”20px”] On the Three Words that Drive Website Traffic & Leads: “Business people need Magnetic Content to attract and engage.” —James Fortier [/GDC_column] [/GDC_row] [spacer height=“5px”] [spacer height=”20px”] [spacer height=”20px”] [spacer height=”20px”] [spacer height=”20px”] [spacer height=“5px”] [GDC_row] [GDC_column size=”half”] [/GDC_column]…
As a business executive, it’s fairly safe to assume you’d appreciate a steadier stream of leads for your sales teams. And yet, it’s not exactly simple. Despite your efforts, it remains difficult to get contact information. Enter, the white paper. Otherwise known as an “incentive.” What is a white paper? Actually, white papers have been…
[spacer height=”5px”] 1. Listen Well As you begin, remember you’re not just writing product copy. You also want to understand the goals of all internal audiences. Come prepared to ask questions. If you’re not getting all you need, follow up with a “Tell me more.” If you’re lucky, you’ll hear from a couple of folks…