For people to buy from you, they must know you exist. So, it’s essential to make people aware of your brand and what you offer. But trying to win over people who you don’t already have some kind of relationship with seems intimidating. Doesn’t it? Some might say that’s what a website is for. However,…
A long-tail keyword is just a longer SEO keyword, like a phrase. (In fact, they are also referred to as keyphrases.) Perform a search on “cloud solutions,” and the results will probably be too broad to find what you’re looking for quickly. But, narrow that search to something more specific like, “open source cloud storage,”…
Search Engine Optimization (SEO) is a vital part of content marketing. In order to attract visitors to your website and boost brand awareness, you need to proactively optimize your content for SEO. In this post, we’ll touch upon the recent trend of on-SERP SEO for voice search and also reinforce the importance of long-tail keywords….
If backlinks are the top ranking factor on Google, then why do so many B2B marketing leaders resist building links back to their websites? Well, for one thing, it can be tedious, complex, and time consuming. For another, finding the right outside SEO expert can be expensive if you’re not careful. By one common measure…
The latest way to optimize your PPC campaigns is to use AdWords Smart Bidding. In this post, we’ll outline the basics of this automated approach to bidding on keywords – and offer a few more resources you can use to improve the results of your online advertising efforts. Has your AdWords account been optimized to achieve…
As a B2B marketer, you already have plenty to do. So, is it really that important to reinforce brand credibility? Surely, branding is something consumer companies should be more preoccupied with. Does it really matter to the business decision makers you’re trying to convert into customers right now? But in one important way, reinforcing B2B…
[spacer height=”5px”] What’s the latest term du jour going around? Content marketing? Content development? Website content writing? Personally, I prefer to use content development because it covers a wider scope. But, let’s agree that content development and website content writing are aspects of content marketing. Okay, clear now? Phew! “Content — and therefore content marketing…
[spacer height=”5px”] Perhaps you’ve heard the phrase WordPress blog — and you wonder what it has to do with business. “Isn’t WordPress just a tool for personal blog posts?” Well, yes and no. WordPress was launched as a blogging platform, but has grown to be the most popular content management system (CMS) for full-featured websites….
After the twelve months we’ve just had, it would be comforting to focus on something else entirely. Wouldn’t it? Well, since you may be tasked with doing this anyway — I thought I’d outline nine simple steps to help you create a content marketing plan for the coming year. If you’re a seasoned content developer,…
For some businesses, “content marketing” may seem like a real leap of faith. So, how do you sell reluctant business execs on the value of content development? Well, the average conversion rate for organizations with a content process is more than 2x those that don’t. When management sees how content marketing drives results and increases…