B2B marketer working to improve key elements of his website's UX (user experience) and CX (customer experience) journey.
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Strategic Content CX: Fueling Growth for B2B Tech & SaaS

ByJames Fortier

Strategic Content CX: The Growth Advantage for B2B Tech Discover how customer-centric strategic content can transform your technology brand’s customer experience, build lasting loyalty, and fuel sustainable growth. In the B2B tech world, the fight for market share isn’t just about building a better product anymore — it’s about delivering strategic content and a smarter,…

B2B marketer working at desk, concerned over website UX (user experience).
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5 UX Mistakes B2B Websites Make — and How to Fix Them

ByJames Fortier

Mastering B2B Website UX: 5 Mistakes & Fixes for Tech Companies Your buyers don’t follow a neat funnel. Learn how to align your website UX with how real B2B buying decisions happen — and win more deals, faster. The B2B buying journey is constantly changing. Today’s enterprise decisions involve larger committees, longer cycles, more detours,…

Marketer at desk brainstorming marketing strategy and SEO ideas.
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Why SEO Still Matters for B2B Technology Companies

ByJames Fortier

Why SEO Still Matters for B2B Technology Companies — and How to Win With It SEO isn’t dead — lackluster SEO is. Learn why more innovative strategies are your edge in today’s AI-fueled, buyer-driven world. The competitive space is constantly changing. Yet your buyers still start with search — and for B2B tech companies, the…