B2B marketer working at desk, concerned over website UX (user experience).
| | | | | | |

5 UX Mistakes B2B Websites Make — and How to Fix Them

ByJames Fortier

Mastering B2B Website UX: 5 Mistakes & Fixes for Tech Companies Your buyers don’t follow a neat funnel. Learn how to align your website UX with how real B2B buying decisions happen — and win more deals, faster. The B2B buying journey is constantly changing. Today’s enterprise decisions involve larger committees, longer cycles, more detours,…